UPDATE: JUNE 8, 2016

WINNER WINNER CHICKEN DINNER! Thanks to the awesome people at Tröegs for announcing that my sneakers are the winning submission for the contest! Check out their sweet write up! Click here.

The Tröegs Brewing Company hosted an art contest, Art of Tröegs, which ended May 14, 2016. The theme of this contest was to use all the newly rebranded packaging, labeling, etc. in any piece of art.

Being a fan of sneakers, I wanted to create a physical sneaker using all parts of the Tröegs branding as well as an illustrated print of the actual sneaker that I created.

I used the very iconic Nike Dunk Lows for this project. There are a pair of Dunks that were released a while ago called, What The Dunks. These sneakers were made up of an assortment of popular Nikes over the years. Both sneakers were different, giving it a, “What The —-?” look! Keeping this in mind, my sneakers follow that same theme, but with beer labels. Say hello to, “What The Tröegs.”

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 After soaking the bottles in hot water for 30-45mins, I peeled off both the neck and main body label, then let dry over night. I also wanted to find a way to include the aluminum beer can into the project, so those were consumed with ease and pleasure, then rinsed and air dried. =)

Heel

Aglets

 The new Troegs logo reminds me of a guitar pick, but when positioned on the heel of a sneaker, it resembles the pull tab on most sneakers.

Speaking of tabs, the pop tab to aluminum cans fit perfectly into the tongue loop for the shoe laces to go through. And speaking of laces, each lace aglet was wrapped with a different beer label.

I removed the Nike woven label from the tongue and replaced it with a Troegs bottle cap. Two mini holes were drilled into the top and bottom of each bottle cap. Then, strung through and knotted.

Before

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One of my favorite details of these sneakers are the custom made insoles. Using the art from Troegs Sunshine Pils and Nugget Nectar, these insoles are one of a kind and printed with my logo and signature as well as modified custom Art of Troegs MMXVI (2016) logo.

I also included a quote from Walt Disney that reads, “Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.” This quote has always resonated with me and I feel that it echoes the innovation and creativity that is at the heart of Troegs. It is the perfect compliment to a pair of sneakers which help us physically move forward and act on achieving our dreams.

Special thanks to Foot Canvas for printing up an awesome insole, both in comfort and quality!

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And my first love as an artist, drawing. I included an exact 12×18 full color illustrated print of the right sneaker.